Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Primedia Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app no longer updates. Stuck on content from 4 days ago. Even tried uninstalling and re-installing with same result so app is pretty much useless at this stage.
App is useful but the interface is very cluttered. Layout needs to change to make it more intuitive. Add dark mode & Apple Watch support. Especially dark mode .. allow users to selected notifications specific to categories eg sports vs business etc
Content is excellent, but for years it has been crashing from time to time. Now it crashes all the time. It should be easy to fix these quality problems!
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