Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elizabeth Skulsky · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is fun. It could use some effects, like when you stop time, or kill an enemy, so it doesn’t just disappear when you kill it. Overall: ZA WARUDO! TOKI WO TOMARE!
Game is super fun! Timer is very nerve wracking, and gameplay is very engaging. I always get super excited when I finally complete a level. Definitely would recommend.
That timer is nerve wracking! This is so much fun to play through. I just can’t get past level 6 bi matter how hard I try, though.
It's just a normal platformer game! Well, not exactly –– you've only got a little bit of time to finish each level. You're running out of time. You...