Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kyle Kausch · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is very educational
My two year old loves this game. He especially loves the shapes mode, although he’s also a big fan of the animals and numbers modes. It has definitely improved his identification of shapes and colors. The numbers mode will help as he continues to learn bigger numbers (the game can go up to 100). I like that it has the option to select the number range and select the option to present the numbers in order. Overall great way to keep a toddler busy with an educational game.
Need to keep a toddler entertained? This app offers endless popping fun with exciting colors, amusing sound effects, and gratifying explosions. As a...