Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Think Mutual Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had expressed no overdraft protection when I opened my checking account yet about 2 months ago I was hit with a significant amount of overdraft charges when what should have happened was just not being able to buy anything with it. They made themselves look to be the hero by only overturning 1 of the 5. I know for a fact that is how I set up the account. Also they took all the money out of savings to cover a purchase when what should have happened is as soon as my checking account hit $0 no mor transactions and even declining it. I was in the middle of Wisconsin banking on the money I had in savings to buy enough gas to get home and was unable to so I was stuck sleeping in my truck for several days. So I did the paperwork again to opt out of overdraft protection. I also thought that if they were able to money out of savings to cover checking was a whole different agreement.
I mostly use the app for moving money (pay bills, transfer between accounts, deposit checks) - seems like the typical use cases. Every time you navigate away from the app and come back (even for a second) you have to sign back in. And every time you sign back in, the app painfully slowly refreshes everything. It would be fine if it signed me off after some configurable time, but immediately?? This becomes very difficult to use when paying bills because I switch between this app and email & other financial apps then come back to put in the information from the other sources. By the time this app goes through its paces when I come back to it, I’ve just about forgotten the details of what I had to navigate away for. Frustrating! I can use the browser and avoid this, but I really prefer an app - just not like this. Oh, and of course, there is no place in the app for feedback , so hopefully they’ll see it here.
When scanning a check the app displays help and will not continue when trying to scan a check. The app must be ended and the front of the check scanned and then ended again and then the back of the check scanned. The help text overlays the screen and has the focus not allowing any other function to be executed including the Cancel button. The app simply locks and must be killed (ended). The next time the app is executed the help screen does not appear and the check can be scanned. It is easily reproducible. It appears to be a bug. Using latest iOS version on iPhone X.
Think Bank – Think Online is your personal financial advocate that gives you the ability to aggregate all of your financial accounts, including accoun...