Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alerus Financial Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When the app first came out it was great, after two weeks I can’t get past the login as it refuses to load now. I’ve tried loading it in multiple different areas to make sure it wasn’t just one WiFi, but no it doesn’t matter where I am at. This is very frustrating as a college student, I don’t live at home and get paper checks from work so I can’t even put that money in without having to find the time to drive home while the bank is still open, which usually means missing class.
They created a new app that looks relatively the same, not sure if they had to build a new one on a different internal platform or what. But it struggles to work 90% of the time, you can’t actually log in because it just permanently loads. I usually have to open and close it a few times before it will actually work- which at that point it’s faster for me to just go to the website instead.
They go and shut down the old app. And don’t tell the customer first off, so I had to find out after calling customer service because the old app won’t work at all anymore and then they roll out a new app that is awful. Why would you try and fix something that isn’t broken to begin with. You had a great product and then rolled out a new app that I’m convinced wasn’t even beta tested before putting it out to the public. I have to turn my phone sideways and move with my fingers side to side to see my individual transactions.
Bank on your time – securely and simply. The Alerus Banking app give you easy, secure access to your accounts – anytime, anywhere. Check balances, tr...