Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nick Fedoroff · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app fills a niche that has been left unfilled in weather apps, and I'm a huge fan of the concept. However, there are two main issues with this app: 1) A paid app with a premium upgrade. Given that I'm already paying for the app, it is a bit disingenuous to push a $3.99 upgrade in-app. It should be either free with an upgrade option or somewhere in the middle (e.g. $1.99) for everything— initial download included. 2) A huge thing that is missing is humidity being factored in as a "running condition". I live in a humid city, and it is essentially impossible to run when humidity is higher than 70% (and very difficult above 60%). Skin precipitation makes it impossible to vent in these conditions, and I would argue humidity is more important than temperature as it needs to exceed ~95° for temp to be an issue. However, the app doesn't factor in humidity— and could very well tell me to "run now" in 80% humidity. As a suggestion: The app could also use a tool that tells you what to wear based on preferences. As a basic app, it's okay, but not worth any money without additional functionality.
Runcast is an essential part of your pre-run routine. Check the Runcast before your run to decide how long to run, what to wear, and even when to wait...
| Name | Price | Type |
|---|---|---|
| Pro Monthly | $0.89 | Monthly |
| Pro Yearly | $8.99 | Yearly |
| Pro Lifetime | $19.99 | One-time |