Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Keiser Corp. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I very much enjoy all the instructors. I’m 64 and only do the Rhythm classes. I use The Ride and MSeries Apps together on my iPad. I have an M3i bike and use a Polar Verity Sense heart rate arm band. I would like to see some improvements; 1) Search add the ability to include “Favorites” or “/Favorites” in the search, Favorites or Custom Playlist. There aren’t new Rhythm rides each time I ride (3 times a week) so I step through the existing rides. As I ride a class I save as Favorite. Once I have saved all as Favorites, I ride and unmarked as favorite. My search is “Rhythm ENG 45” I would like to add “Favorites” or “/Favorites” the “/“ meaning not. You added playlist. It would be good if the search would allow the use of custom play list names i.e. “Ridden”or “/Ridden”. 2) Please add MSeries to The Ride App. Or make MSeries so it doesn’t cover the color bar at the bottom. I have to start my ride with Split View and in this mode I can’t see the RPM without my glasses. 1/3 the way though the ride I switch to slide view because it covers the color bar at the bottom. After 1/3 of the class that part of the color bar has passed. Thank you! I really enjoy these apps and plan on using them for years to come. Bryan
I’ve been using the Ride by Keiser for about 3 - 4 months now. At first I wasn’t so sure about the app’s offerings, but now I enjoy not having to create my own rides and the cues and directions provided based on the Keiser bike mechanics. Pros: - workouts specific to Keiser bike resistance and cadence - variety of instructors - music usually matches workout for rhythm rides - Hannah Lewin is one of the best instructors, providing motivation and great instruction. I can get a serious burn from her rides. - shorter HIIT style workouts are available Cons: - visually boring - lacks Keiser community connectivity - music selection is boring. I almost end up forgetting music is playing. - not all instructors provide clear instruction - only 3 ride types Suggestions to Keiser: - opt for more engaging sensorial aspects (setting, camera angles, and music) - allow for rider to turn off music and play their own music, but still here instructor directions - create a community experience, so that riders can have the option to feel like they’re a part of something or be motivated by competition
I was really excited to find that Keiser finally released a ride app. They make great equipment, so I put a lot of trust in their brand. Unfortunately, their Ride App is about as unimpressive & useful as a chocolate teapot. I made it all of 5 minutes into my first ride before shutting off the app & switching back over to the Peloton app. The Keiser music selection was boring & there was no creativity with their camera work/angles. Aesthetics aside, the big thing I was looking for in the Keiser app over using the Peloton app or another 3rd party app was having a class taught in synch with the Keiser's resistance & cadence levers. So, I was super disappointed when the instructor only referenced cadence, not once mentioning the resistance setting. Advice for Keiser: focus on what you do well & continue to make great equipment, leave the app development & production to others.
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