Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evening Post Interactive, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After being forced to switch to the new app, I was trying to be open-minded about the new app. It was slower and seemed less user friendly but I was trying to give it a chance. This morning, the new version doesn’t have the real estate section on it at all. So, I went to the old version for that information. What will I do next week when the old version is gone??
This latest version will not automatically update the issue and I must delete the app, reinstall and sign in before being able to read that day’s newspaper. Navigation is still unnecessarily complex compared to the original version that I used for years with no complaints. If you touch the screen any way the app doesn’t like, the screen locks on maximum size and the user must go to the next page, go back to the previous page and touch it to read at normal size. My current iPads work seamlessly with all other apps. The only solution I see is to ditch this update and go back to an earlier version that actually works.
This is my third addition to my review. The new app remains much better, but at least once every couple weeks it gets stuck on the previous day’s edition - twice this week alone. The only solution I have found is to delete and reinstall the app. It’s dumb - if anyone at the P&C is paying attention, please fix this glitch.When I wrote this review a few weeks ago, every word was true. But a week or so ago they released a new version that is so much better that I feel obligated to revise my review. There are still a few glitches, but the new app is now nearly completely functional. I’m changing my rating from 1 star to 4. Thanks to the P&C for fixing most of what made the previous edition so awful. The P&C used to have a pretty good app, but the latest versions, for many months, have been absolutely awful. I want to read the replica version on my iPad, but it’s so hard to get to! Even though I ask to be kept logged in, usually about once a week I get kicked out and have to sign in and go through a little portal that not only eliminates all privacy, but states clearly that my information will be sold. Plus, the app is just hard to use! I’ll swipe and swipe but a page won’t expand. Or I barely touch some part of the screen and I’m pushed back to the front page. Those are just a few of the difficulties of using this app. I am seriously considering going back to a paper newspaper, even though that is such a waste of resources. To be clear, we support the paper, have been subscribers for more than 40 years, and contribute regularly to the investigative fund.
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