Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HJB Ventures LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is really helpful. Presents information in small chunks with a little quiz after each one to check for understanding. I’ve completed 7 sections and have 6 more to go and I’ve definitely gained some insight on how I can be a better parent and partner. I’ve recommended it to my partner. ——————————————————— I have just a couple suggestions. First thing, workshop some other metaphors to capture what being in the primitive brain looks and feels like. “Sprinkler moment” is brilliant but it is not something I have experienced and I’m sure there are others like me who haven’t either. In fact when you think about it the concept of automatic sprinkler belongs to a specific demographic, those with sprinklers in their yards and/or parks and gardens. Crowdsourcing could be especially prove useful in helping you bring this information to lots of different cultures and demographics. ——————————————————— Also want to note that the happy family stock footage and music that plays at the beginning and end of each section personally throws me off. I start to feel a bit like I’m watching a gimmicky late night tv ad. The information stands on its own well without the repeated use of soaring audio visual marketing. Thanks!
The Happy Child Positive Parenting app is an incredibly informative resource for those that are either expecting or currently have children, and even for those that do not have children. The lessons are not thoughtless suggestions on how to be a “better parent,” but rather offer explanations for suggested behaviors that will enrich the lives of our children and as well as the parents. People often forget that human behavior is a clash of hormones and chemicals; this app not only reminds one of their biology, it zeroes in on the specific chemicals that dominate our lives whether it’s realized or not, and advises one which chemicals to maximize and/or minimize. I do not have any children but the content of the videos are informative enough to make me aware of the impact I would have on my child. It also notes that these desired actions to increase long-term happiness are not just for the children but also have a profound affect on the parent(s). This app could be crucial for first-time parents. The app itself is laid out very neatly and is easy to navigate. I especially appreciated how the experience is customized to the user, asking if one is a parent or not. The description of the videos are clear and the questions after each video are especially helpful to ensure one truly grasps the information that is presented. I would highly recommend this app to anyone that is around children.
This app clearly demonstrates in a way that make it easy for me to understand what the underlying cause of behavioral issues are AND helps provide me with helpful tips/solutions to fix them. There has definitely been more of a push to focus on mental health to improve parenting and overall quality of life. But to be honest, I did not even know where to begin. These videos and lessons clearly outline what is important and how to make the necessary changes for a positive improvement. Also, I thought this would be just for kids.. but I am seeing how it is helping me. Understanding the little chemicals in our brain that makes us feel the way they do and understanding which are short term fixes VS long term fixes. I recognize that I can also use some of these tips on me. Plus, as a big bonus for me, the app is visually pleasing. The messages are clear and the videos are interesting. It holds my attention and I actually learn... rather than starting a parenting book and putting it down before I get any valuable information. Would definitely recommend to parents ... but I truly recommend this app to anyone trying to learn more about themselves and get some key tips and solutions to improve their quality of life.
The Happy Child grants you access to cutting-edge research and tips that will help you raise a happy, well-adjusted child. Years of ground-breaking re...