Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗District Detroit · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You have to link multiple apps to this one app. Not interface friendly. Have to tap multiple times on an icon to get it to register. Nothing to notify you that it’s loading. Can’t transfer tickets to your Wallet. Have to be logged in to third party apps to view tickets to your event. Very confusing layout. They are trying to make it a one stop shop app for everything downtown which is great but they need a ton of improvements to make it more efficient. The only reason I use this app is because I HAVE to.
The App is really nice and I love the ability to buy parking ahead of time. However, there needs to be a feature to buy a handicap spot. I'm going to an event with a friend who is in a wheelchair and I need to be able to guarantee a wheelchair accessible spot when I buy parking.
The ticket sale function doesn’t work. The navigation bar floats over the tickets so you cannot select certain options. When I emailed about the issue I was told I could use a computer to sell tickets which defeats the purpose of having an app. It would be nice to filter restaurants by venue instead of seeing a long list. Also it would be nice to have links to menus for restaurants that have them instead of having to leave the app and do a google search. The app could be great but there are a lot of intuitive functions that are currently missing. Overall the user experience is lacking and their customer service stinks.
The District Detroit App will no longer be available as the primary method for managing tickets for 313 Presents and the Detroit Red Wings. 313 PRES...