Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Newspapers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Local news is so vital, and this paper has more than paid for itself! Definitely recommend a subscription if you live in Texas, they’ve had some great coverage and reporting that I’m always sharing with people and telling them they need a subscription! :) but local elections, during the COVID crisis, changes to schools, laws/changes, news that isn’t reported other places and if it is it’s not from a local perspective. Like when giving Ice more funding was up for a vote, I wanted to know about it! Newest lawsuit from Paxton, Texas summer camps not getting approved. Local news is vital to democracy, if you don’t know what’s going on, then you won’t be ready when say, you get the email your local elementary school is closing and you want to know why and what happened in an unbiased way that isn’t left or right but facts. Like did you know it’s being worked on so there’s Bible verses in the new Blue Bonnet curriculum for schools for Texas? There’s an article about that, multiple. You can search with their search function. Oncor power grid updates, water plans so north Texas doesn’t run out (we could if they don’t make good choices) are they making the right choices? Search up the article! Don’t read Facebook from your uncle, read from professional unbiased reporters who report what you need to know and not just “click bait”. Save your brain, save democracy, read the local paper!
I had this unbelievable subscription price for the DMN through iTunes for several years. Almost every time my subscription automatically renewed I could no longer get access. Don’t bother calling the DMN for this issue. They always point back to iTunes as 3rd party and it’s iTunes fault so deal with them. After more than an hour online with apple support the very nice tech did everything he could to get my access restored to no avail. He sent me back to DMN even though I assured him they would send me back to Apple. I cannot tell you how many customer service reps and supervisors I talked to at DMN mostly because they put me on hold only for my call to be dropped and I had to call back and go through the hassle again. The iTunes deal looks like a good deal and all warm and fuzzy with DMN but the customer service reps at DMN won’t help you and will only sell you their current deal which amounts to more than 4 times the iTunes deal per year for the ePaper only. I wish the iTunes deal would work but it no longer does. I am not complaining about the apple rep who did everything possible to get my subscription to work to no avail. I am complaining about the agreement between iTunes and the DMN who will not recognize the commitment they made.
Recently a couple of problems have appeared in the app. Often, when I swipe to the next page, the page will be in low resolution, and the text becomes very grainy when expanded to a readable size. Usually leaving the page and coming back to it corrects the problem. The second problem is that it has become more difficult to access the option to move to another section. The bar at the bottom of the page disappears when an article is expanded for reading, but does not reappear when the page is contracted. I hope these minor issues can soon be corrected. The epaper format is much better than a list of headlines would be.
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| Name | Price | Type |
|---|---|---|
| 1 Month Subscription | $12.99 | Monthly |
| Dallas Morning News Monthly | $14.99 | Monthly |
| 6 Month Subscription | $64.99 | Semi-Annual |