Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Newspapers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A few main news items are given too many columns and pages so we get less news. The sports section has been destroyed by not having late game results. These results might show up days later if at all, especially local high school scores. In order to save on print, it’s made smaller and smaller to fit everything on one page, very difficult to read. I have had the Times Union and the Knickerbocker for over 70 years and the paper has faded drastically. I enjoy the Perspective page, the cartoons, and I would like to see more local area news.
I use E-edition of Times Union to read local news and commentary. When clicking on the link of small print, it is supposed to pop out larger font for readers. But, Ads attached to news or commentary do not display appropriately, they delete part of writings. It is annoying.
Overall the news is pretty good. I find the reporting for the most part isn’t true journalism but the facts with a leftist twist. That may please many of the progressives that read the paper but not us middle of the road people. We have brains and can determine right and wrong. Another biggie of late is all the pop up ads you’ve added to digital news. They are fine if your offering free print but us paying customers should not being seeing ads. Continuing these ads will result in me dropping your subscription service.
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| Name | Price | Type |
|---|---|---|
| Albany Times Union (Monthly) | $9.99 | Monthly |
| Albany Times Union for iPad (Monthly) | $14.99 | Monthly |
| Albany Times Union (Monthly) | $14.99 | Monthly |
| Times Union Monthly | $14.99 | Monthly |
| Albany Times Union for iPad (Annual) | $89.99 | Yearly |