Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Coalition Fitness Community · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The workouts are challenging and varied. The coaches are fun and knowledgeable. They have built a happy community of people that like to work out. It is very motivating. This is definitely one of the high points of my day, and I’ve heard some of the other guys say the same thing.
For members of The Coalition to reserve their place in a class, sign up for gym events, and general account management like updating headshots and cre...