Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rotem Weiss · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a great app to keep up with school events but the app is still a bit buggy and fails to load at times.
Although not perfect, this has been a long time coming. I’m a junior already, and this is something that could have made the last few years much more worthwhile. THANK YOU!
This app is really intuitive and made finding events and activities on campus incredibly easy. I wish there would have been something like this sooner at CU!
Everything @ Columbia...finally! Defeat FOMO like never before. The Bulletin is your go-to app for all campus opportunities at Columbia. Designed wit...