Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paul Frisoli · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Enjoy playing the game but also good to have the kids learn how to quickly add. Keeps them entertained for quite a while.
Update app!!!!!!!!!
The game is crazy addictive when you try to beat someone's high score you know. I try to play on my break times at work and right before bed. With frustrations on why making a silly mistake only makes me want to play more to correct it.
TENSER! Digits materialize and begin to fall… and stack up. By forming strings of digits that add up to TEN, the digits explode to clear space and ra...