Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this app because I thought it would provide an entire day’s radar forecast, it doesn’t do anything even worthwhile, you can only see what happened, which you already know! I’m guessing that Scripts has done what most greedy companies have done, and placed anything useful behind a “PAY WALL”, which for a broadcast company is the epitome of GREED. This app is useless for all practical purposes, and I’ll be deleting it after this review. I will also not be watching ABC-28 (or ANYTHING ABC) from now on. They present little more than propaganda anyway.
There were tornadoes around my area so I tried to use this app to follow the weather from the safe place in my home. Absolutely no live coverage overnight. Just the pre-recorded segments that had zero to do with what was happening live. Had to leave the bathroom repeatedly to get updates from the TV, and was doing this as the tornado was passing over my home. Luckily, it had lifted off the ground by that point, but me or my family could’ve been hurt. This is just pre-recorded videos and advertisements. Mostly advertisements. This app is NOT a helpful tool in an emergency.
I love this app use it all the time. The weather portion is great. I turned on the alert so I am up-to-date with any breaking news in my area. I would love to see “a things to do” section I know there some here and there but I’d like to kind of like an event what’s going on in Pinellas and Hillsboro. Other than that it’s great I would download it as soon as possible.
Tampa Bay 28 gives you up-to-the-minute local news, breaking news alerts, 24/7 live streaming video, accurate weather forecasts, severe weather update...