Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kahala Management, L.L.C. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app seems to work but loosing all previous reward points is lame especially for long time customers. Things you could have done. 1. Notified people of upcoming app changes and allow opportunity to use rewards. I was told if I added my phone number to app that I get my rewards and that was in fact not the case. 2. Since you are using the app to track purchases then you should have employees ask for app details to earn whatever you changed the rewards to. Also consider adding the ability to use receipts if app is not utilized at purchase.
I love my local Sweet frog, the staff Lilly & Lilly are both very welcoming and the store is always neat and tidy, they do an excellent job keeping the place clean! I appreciate their hard work! And above all the yogurt is the best tasting yogurt around! Thanks guys keep up the good work! 💕
While I can find my local store in the app I can not add it to my store list to be able to start an order. Only the store in Poughkeepsie is on the list. I certainly don’t want to order from that store since it’s several hours away from where I live. I’d like to be able to change the store to the one that is 5 minutes from my home.
Welcome to sweetFrog® — where our goal is to create the best frozen yogurt experience you've ever had! You create your own combination of delicious, s...