Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SUBWAY Restaurants · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So we all know that subway offers points to save points that can be exchanged for food. Well this only works if you pick it up but as soon as you try and order for delivery through subways app they will try to direct you to a 3rd party like just eat, uber eats or deliveroo. Now as soon as you use them 3rd party apps you can no longer use your subway points to knock off any money. Therefore one we are all getting scammed out of money and points as you don’t earn points through a 3rd party. Now for some people they can go out and get their food without any issues. But what about people that struggle to get out the house due to being disabled or having severe mental health issues! They can’t get out of the house to get the food!! So with that you are now restricting disabled people from saving money with your points system. This is a target attack on disabled people!! You are making disabled and vulnerable people feel like they are being left out because companies like this using 3rd parties to cut corners and save themselves money. If you want to save money scrap the points system as it is only one sided!!!!!
I’m not sure why Subway changed to this app, the previous one worked just fine. I obviously know they switched to an inferior loyalty scheme, but I don’t understand why they switched to an inferior app as well. To start with, I don’t use the various delivery options available and probably never will. I much prefer to go into a store and choose myself - and save the ridiculous delivery cost. I mention this because to see the menu on the Subway app, I have to access it through the ordering option - which is only available if Subway is open. But I don’t want to order for delivery, I want to see the menu… Anyway, that aside, this is a very basic app with very little information. It tells me about lots of deals and promotions (I’m guessing the new loyalty scheme isn’t very popular?), but doesn’t let me see the menu. The app is focused on delivery, but I don’t… never mind. And now the loyalty scheme. I won’t throw my teddies out and stop going to Subway, but it really isn’t very good. I like Subway, but without a decent loyalty scheme I just buy elsewhere. In fact, it turns out I’ve only been to Subway once since this app launched, whereas I used to go every couple of weeks and slowly build up my points. Now I have a scheme that gives me £1 off for every £15 spent, when other schemes are more generous (generally £1 off for every £10 spent). And I have to spend £150 a year to get a slightly less inferior scheme? I’ll be lucky to spend £15 at this rate!
The Subway app has potential, but it's missing some key features that make it a frustrating experience at times. While the rewards program isn't a concern for this review, here's what needs improvement: Limited Customisation: The lack of a notes section is a big drawback. Previously, I could specify things like wanting salad dressing on the side. This is important for those who want to avoid soggy ingredients or to make my coffee when I get to the store and not before. Surprise Bag Charges: There's no option to remove the bag from the order, which results in a small but unnecessary 10p stealth charge every time. These bags are ginormous and next to useless without a handle for my single salad 👹. Offering more customisation options and allowing users to opt-out of the bag would greatly improve the app's usability and remove my irritation and stress.
With the Subway® App you can discover... Subway Rewards® Join Subway Rewards® and earn 10% Subway® Cash on every qualifying order. Then splash your...