Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Toyota Motor Sales, U.S.A., Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a 2023 Solterra that I bought used. Had to simultaneously call 2 customer service reps 1 from my phone and 1 from the car to even get my account added. Digital key was really cool when it worked the first time, but it hasn’t worked at all since. If you unlock the car with your phone it demands that you tap the actual fob to the start button to start the car, so what’s the point of being able to unlock from the app? Doesn’t refresh on its own and requires several swipes before it loads new info. Randomly crashes for no reason. All while charging you $8/ month for the privilege of using this busted app. Just get this in line with the Toyota app. That app has no where near as many bad reviews as this app. Also, add the ability to change charge limits from the app.
The visual design and the way that the info that’s needed is presented in a good way and shouldn’t be touched. I gave 3 stars instead of 5 is for two reasons. The biggest reason is what others have mentioned many times, by opening the app the clear intention is to get the most updated info about the car. Having to mash the refresh button is NOT needed and frustrating. Fix that and you will make the users of the app happy. The end result is simple, open app, no refresh button present or needed and instead boom it shows you all of the most updated info about the lock status and most importantly the charge status. If it makes the app take a moment longer to load that would be acceptable for most people. The other issue I have is when remotely starting the car, holding down the “Start” button as it says to do, produces a delay and acts like it’s not doing anything and then a moment longer it shows that it remotely started. I understand and support the need to have someone hold down the button on the app to prevent accidental starts, however the delay on the status changing is frustrating. Please fix that.
I was trying to charge my car for the first time. I tried first at a ChargePoint location, but it never started charging. Then I tried a blink location. No luck. Each time, I’d download a new app, create an account, add my credit card, and then nothing would happen. I tried Electrify America because everyone said it was their favorite. That didn’t work, either. I started to think I was losing my mind. I ended up having to rent a car while the Subaru dealership investigated because I needed to get to an appointment Saturday morning. The dealership had no problem charging. So when I got my car back, I tried again at Electrify America. This time, it got hung up initializing for about a minute, then it flashed an alert that the car had stopped charging. Immediately after that, an update for the Solterra app appeared. Once I updated the Solterra app, the Electrify America charger worked. But the Solterra app still showed that I had only 30 percent charged. It was only when I logged out of the Solterra app and logged back in that the charging percentage finally synced. Just be aware that if you have trouble charging, the Solterra app may be getting in the way. That’s my hypothesis.
At Toyota, the provider of SubaruConnect Connected Services, we aim to transform how you use technology to enhance your vehicle ownership experience....