Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chicken Coup, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recently used a $25 gift card I received from a friend. My assumption was that this app would be as full featured as those associated with its contemporaries such as Starbucks, McDonalds, etc. I purchased an item with the gift card through the app and assumed the remaining balance would belong to the account so I could then save some wallet space by discarding the card. Unfortunately I learned the hard way that although this app is more than happy to keep your credit card info (it is a mandatory gate to even use a gift card) this app does not appear to maintain gift card information. Lazy system at best, but feels more likely to be a scummy design decision.
I’m not a fan of this app nor of the online ordering process. I mention the two together because the Web app and the iOS app don’t always talk to each other so you lose reward progress and gift cards can’t be stored in the iOS app or shared between it and the Web App. If you want to use gift cards with this app, be prepared to punch in the 14 digit card number and 6 digit pin again and again. Trying to apply gift card balance upon checkout is also torture. On multiple occasions after struggling to get my gift card entered, I’ve given up and just charged it to my credit card anyway. I loathe this app, but it still gets 3 stars because it works where it counts the most. My order is always made on time and made accurately. Please fix the checkout for gift cards and integrate with the Web app.
Great application. Recommend it! One minor annoyance, the poorly designed delivery address population functionality. The application works flawlessly for pickup. When trying to select delivery ran into an issue. 128 character limit for delivery special instructions causes issues. (1) It doesn’t tell you when you’ve reached/hit the limit (no counter at the bottom). I was told I couldn’t save the address due to character limit so removed characters and was able to save the address. (2) It must have still had 128 characters and had allowed me to save regardless because when trying to choose the address it told me I couldn’t select it due to 128 character limit being in special instructions. Then why could I save? (3) Tried to copy and paste special instruction text to a character counter out of app, returned to app to be sent back to blank edit page. Switched to DoorDash and completed my order in 60 seconds.
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