Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Philz Coffee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is much better than 2 stars however I noticed that even when I opted out of marketing content I still received a push notification for joining Philz rewards. This app should only let me know when my coffee is ready - that’s it. All other notifications should be disabled
Used to be fine but now constantly asks which store in the middle of ordering and loses login credentials all the time. Ordering the same thing as yesterday should be way easier- many clicks involved Update - the developer states the frequent “which store” notification is after a “period of inactivity”. It’s not - it reliably happens in the middle of ordering
The navigation is terrible but the real problem is the app not updating your order. I got the complete wrong item ordered when the app showed me the correct one. At least the locations are accurate.
Welcome to the Philz Coffee app! It's never been easier to order your Cup of Love for pick-up, customize your coffee to your personal taste, and reord...