Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charles Coffman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have multiple lists in my notes to keep track of my favorite movies, albums, and books… Now I can just keep track of these things using this one app! While also discovering new pieces of media through others’ profiles. However, I’ve noticed one thing that doesn’t seem to be working… I’m able to create lists within every other category except “Books.” When I click to create a list, the screen just goes gray/white. Please fix this !
Positives: • The app’s layout is beautiful, easy to navigate, and really pleasing to look at • You can rate Movies and Tv Shows • The number out of 10 system is really nice and different from Letterboxd star rating system. • Being able to change the poster and banner style on your reviews is really cool and fun to do to give your reviews variety • Featured articles, trailers, actors, actresses, and polls are really awesome features • Finding where to watch shows and movies is really easy as you can look through whats on streaming services Negatives: • Although you can create collections, you can’t create rankings/lists which is extremely disappointing • You have a limit on how many reviews you can make every hour (you can only review/log 7 Movies/tv shows total every hour) Honestly this app would be perfect if you got rid of the hourly limit and added rankings two things that don’t seem difficult to change.
This App has finally solved the nation’s problem of not being able to decide what to watch. No more spending hours scrolling through your 8 different streaming platforms and still ending up with something mediocre. This App is nothing short of GENIUS. Finally you can get relevant recommendations from your own friends, post your own recs, watch trailers, create personalized collections... do I need to go on? Absolutely recommend!
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