Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗St.Lukes Hospital & Medical Benefits Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is quite good, however, even though we have authorised access to view each other’s information and claim via the app, it doesn’t have the option to see any other information and need to log into desktop.
Ive tried to enter my details into phone app 15 times. When i put my email in it says in red writing “please tick box below to confirm email” There is no box below! I can’t tick anything and i submit my details on the app.
Not all the features work well. So annoying I a having to ph direct for policy information.
We’re always looking for new ways to interact with you and make it easy for you to control of your health insurance at a time and place that suits you...