Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗St John New Zealand · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app should never be used during an emergency nor should it even be downloaded
This app does not work as it says it should. The emergency call function would not work. I deleted and reinstalled just to be sure. Also, it gives no indication on how deep to compress the chest or if the user is compressing to fast or too slow. A very basic app for CPR skills. there are better apps out there. You get what you pay for in the medical and healthcare and fitness app department.
Basic CPR application that acts as a great refresher.
St John is the leading provider of first aid training in New Zealand as well providing ambulance services to 90% of the population. Our app teaches th...