Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Spivi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I feel like I am in 2006 every time I have to use this app (or even the website for that matter). The interface is unnecessarily complicated and poorly executed. The Schedule would be nice to select a specific day to view available classes verses having to scroll through days of classes to find the right one. Otherwise I find I’m on Saturday classes when I was trying to view Thursday classes, for example. I had an avatar show up that I have no idea how to delete. (Will the bald man avatar show up this class or the blonde female? Who knows??) There are different account settings depending on the app vs website, including ones like whether you want your seat # shown in class. Just examples of how basic and under-developed this app is.
I love the app but my only concern is I wish it was easier to book a bike a week or a month in advance in one easy step instead of booking day by day. I think it would be easier to pick the bike you would like to use and it show you what days it’s available.
This app does the job of letting you see the schedule and sign up for classes. It would be nice if it would give you the option to add it to your calendar. Other things that would improve it would be to add a text or notification feature if a class you’re interested in opens up (if it was full when you tried to sign up), and changing the color of the event when it’s open to sign up. It’s nice to see the schedule so far in advance, but it’s misleading that it’s open to sign up more than 48 hours out. Also, if there is a way to put the description of the class in there, it would be nice to know what you’re signing up for, especially if you’re new or haven’t done group classes in a long time.
Book and join classes, stay connected with your fitness club, join challenges, review your workouts, and track your progress from your smartphone.