Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tue Nguyen Minh · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You literally get an absolute maximum of 5 seconds before you have to purchase the app, and I think me saying 5 seconds is generous it is more like 2-3 seconds. I didn’t even get to check the shelf I was putting up it was that quick between opening the app and time out asking you to upgrade. It also IMMEDIATELY asks you to give it a review like before you have even used the app!!! I found one pre installed on the iPhone called “Measure” which worksa treat so this one is being deleted.
‘Time limit to measure has been reached, please upgrade to continue’ You give me 5 seconds to use your app? That’s not even enough to see if it actually works. There’s so many words I want to call you stupid developers of this app, but the only thing this’ll allow me to say is greedy mf’s. You don’t even deserve one star
I don’t always have my level handy. I always have my phone on me.
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