Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southland Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recently visited the branch in saint Mary hospital, Joanna Lopez, the young lady CU Associate that took care of my wife, daughter and I, was so helpful and professional providing such a service that my wife end up closing her well Fargo account ( savings & checking) and bringing them over to our credit union; she even did couple of phone calls-fallow ups just to make sure everything was okay. She’s such an asset to our credit union.
What can I say? As a banker of 20 years, I am impressed both with SCU's ability to deliver and their app offering. It is functional, easy to use and simple. My only knock is that they are very restrictive on their mobile deposit policy, which is understandable given the risks, but if someone has a loan and is keeping 20x the deposit amount on hand, it probably is low risk to accept.
I don’t understand how this credit union can’t get this app correct still. Literally tried for 30 min to pay my bills through the app and received endless error messages. So now I have no clue if my payments were taken or not. Last time this happened my bills were double paid due to the App’s errors and Southland CU won’t cancel payments if they’ve screwed up.
Southland CU Mobile App allows you to check balances, deposit checks, view transaction history, transfer funds, and pay bills on the go!