Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗US Department of State · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the app so much as it provides all the information that you need while providing a sense of security. The only feature I would love to see is to include the US embassy contact information at the destination. In addition, a 24/7 emergency chat/contact service would be fantastic.
We appreciate this app and that the Dept. of State gives us a venue for logging our whereabouts while traveling abroad. That said, everything about this app seems precisely the same as it did when we first used it in Autumn 2017. Visually it is extremely bare-bones. It forces you to re-type absurd amounts of data. It doesn’t allow you to access a pull-down menu of previous travel companions and their data. I understand that DoS often operates on very thin budgets, but something should really be done to get this valued app a mid-life upgrade.
Not sure what reviewer Xxxxxx€£¥%:( is smokin’ but the country rating system is obviously and clearly displayed. Some people just like to troll. Anyways, I’ve been using this app off and on for years and the most recent update really modernized it and made it easier to use. As a matter of fact, the rating system is really neat (especially in the Advisories section) because you can clearly see the number of countries belonging to a specific rating. I just hope our government keeps the app updated all the time because it really is useful.
Smart Traveler, the official State Department app for U.S. travelers, invites you to see the world with easy access to frequently updated official co...