Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗US Department of State · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Each time I open the app, it’s as if I am opening it for the first time. It doesn’t ever remember that I already created an account. It prompts me to sign in, create an account, set preferences, etc. I appreciate the helpful information, but I have to click through 4 different screens asking to either “skip” or “don’t show again” before I get to the information I’m hoping for.
Definitely needs more work. In my city AQI is 147, unhealthy for sensitive groups, and the App says: good time to go outside? Also, what’s with “reload” button, that appears after starting the App?
This app is very useful in determining the air quality of your location, a location you are traveling to, or just any location you are interested in. The app is very easy to use and breaks down the air quality in a way that is very easy to understand!
Reliable, trustworthy, real-time air quality data. ZephAir gives you reference-grade air quality information from more than 70 locations around the wo...