Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International SOS Assistance, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've been using this app for travel for almost 3 years and it has been quite good for viewing country risks. But this new version is much better because it also shows me my upcoming travel and relevant alerts which is super useful. And I like the new colours.
The app does not recognize membership numbers for personal travel insurance purchased directly from the International SOS website. Customer service contact to try to get it working is useless, providing clueless responses such as :”We don’t know who the account manager for this membership number is. Please reach out to the account manager or the person who provided you with this membership number “. This, after forwarding the automatic email confirmation of the purchase, complete with membership number, instructions to download the app and instructions for contacting the the tech support folks that then sent me the clueless reply above. Makes it a worthless app.
This is not a review of the services provided should you call, this is a review of the App itself. The App is cumbersome and has the feel of a first time developer. It is very rudimentary. The US State Department has more relevant information. The “Physical Safety” travel warnings information presented is out of date. I would expect information to be color coded and presented in 4 categories: Current (what is happening); Recent History (what has happened within the past month); and Historical (what’s happened from 1 month to 5 years ago-in a condensed overview); then linked with US State Dept (and others) Travel Warnings. For “Health Safety” here is no information provided via App for prophylactic advice to mitigate local health concerns. Appropriate links to US CDC, WHO, and others should be made easily accessible. There is no mention of the quality of locale health service capability, or location/contact information. The only information provided via App for those “on the road” is a phone number to call, which in most cases is not a local country call, let alone a toll free number. This App, if any indication of services provided, screams go elsewhere!
Stay Safe, Informed and Prepared—Wherever You Travel Make the most of your International SOS subscription with the enhanced Assistance App. Whether...