Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗US Customs and Border Protection · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app provides no advantage over visiting the website. It doesn't store password or login id. It also doesn't allow for Face ID. At least my chrome browser stores my id and password
I’m not able to use the app (or website) at all right now.
Application is easy to use and intuitive. Helps make the process easier.
The Trusted Traveler Programs mobile application enables eligible travelers to apply for a Trusted Traveler Program to include Global Entry, check the...