Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ShopGoodwill.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the app for about 6 months and have ordered roughly 20 items. A few items arrived with a little wear (which is to be expected) but most items were even better than described - many brand new! I was able to find some very unique and specific items for Christmas gifts and each recipient was overjoyed and wanted to know where I found these items (autographed photos and memorabilia, antiques, items from childhood, etc). You do need to pay attention to the shipping as sometimes it costs more to ship than the item is worth. That being said, most items I’ve bought were way cheaper at the auction price + shipping than if I purchased new in store. There was one time I had an issue with the payment. The location responded within the hour, fixed the issue, and then shipped my item almost immediately. Way better service and easier to find items than driving all over town. This is like going to Goodwill, but as large as the USA! Which is neat because certain locations end up with items I could never find at my local places. I didn’t expect to love this app as much as I do. Happy Treasure Hunting!
Another forced update. Every few weeks you force people to update. No other app I’ve seen forces u to update before you can use the app. Every time you do this you lose customers. No reason to force people into it at least not at first wait a few months people don’t have time to constantly download updates they’re just gonna leave your side that day at least and there’s a sale lost. You need to get rid of your current web team. You're making plenty of money on this app and it's been around for quite a few years already so it's time to fix all the problems with it they've been there since the beginning like the search function you can't click the magnifying glass or hit enter to search you have to hit the word search?.. come on you're wasting your users time, time they could be buyingPick up only items need to be labeled before you open the item and it should also say before you open the item where you have to pick it up. The back button goes all the way back to the homepage instead of back one step. That's erasing whatever you have done in between enable. Enable search history. Teach the stores to take closer readable pictures of the boxes or manuals with all thefeatures so they can be read and also put a little higher resolution on your site so they can be read too
I love shopgoodwill, but this app needs some serious work. In general, it’s pretty clunky, it feels like someone who has just learned about app development has put it together. There’s loads of stuff that just doesn’t make sense… the search bar has a little search magnifying glass that would typically be a button to initiate a search, but it’s static, instead you need to hit the other ‘search’ button below it. There’s some stupid header that sticks around on most pages, similar to Instagram in like 2014. There’s this awful miniature banner ad that blocks the last few items on any page because they clearly haven’t calculated for the banner ad (which just shouldn’t be there, it’s telling you about the goodwill mission on every search single page, leave that for the homepage or a different about section) in regards to the bottom of the page. The share function should very much include a share to imessage or at least a copy link button, not just Facebook and EMAIL(is this 2009?). I seriously love SGW, I have purchased MANY things on it, and have always been mostly thrilled. I am glad there’s an app now, but for god sakes, please invest a bit more money in a developer that knows what they’re doing in regards to common sense app design- or, if this is the effects of a corporate entity not allowing the developer to make the appropriate changes because they think they know what is needed, then let the freaking developer make the appropriate changes.
ShopGoodwill mobile app is the premier location for finding hidden treasures within Goodwills across the country. It’s the first e-commerce platform t...