Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗San Francisco 311 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One request: The ability for a user to close an issue they reported in the SF311 app (currently we have to call to have an issue closed). Thanks for keeping this app feather-light at just ~25 megabytes. Other apps weigh in at hundreds of megabytes for no good reason. The SF311 app stands above the rest and saves bandwidth. Keep up the great work!
Lately, none of the items submitted are even initially addressed until 3 or more days after the complaint. What’s the point? Who on earth manages the requests? Homeless person shooting up, blocking a fire exit, blocking the entire sidewalk with their junk…. City responds 3 DAYS LATER!!!!! Junk truck parked in front of my home with all its crap for 3 days and doesn’t move….. city has yet to respond 3 days later…. And it has yet to move!!!!! what a joke, this app is nothing more than a waste of storage on my phone with the way in which this city pretends to respond.
Workflow and UI can be streamlined but it does the job. My main use case is asking for local full garbage cans to get emptied. Good to see a new version, but pls do a bit of user testing and you’ll observe users (like me) feeling frustrated about entering the same info several times. Also would be good to have a history cos it’s the same ol’ garbage can most of the time :)
The official SF311 app for residents and visitors to San Francisco allows users to quickly and easily report quality of life issues by sending picture...