Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Oakland · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In August, observed park center gate was unlocked and wide open after 10pm until morning for criminal activity and local neighborhood nuisances, at least 3 days per week. When the park is used by night soccer, basketball and baseball games are over, locking the gate is not a priority for the local park vicinity residents. An unfortunate quality of life issue for years.
While most of my service requests are immediately “acknowledged”, weeks or months can pass without action. There are so many service requests for illegal dump at Joaquin Miller Park, that the app doesn’t allow you to report a new incident in the same area. It “thinks” you are duplicating a previous report - even those from years ago. And then when the City does respond and remove the trash and solid waste that was dumped (Thank You), the app does not let you close-out the service request. This leads to the aforementioned problem.
I’ve been using this app for years. It’s very convenient and can be used anonymously. Reporting abandon cars is slow to response, but I understand that there is a backlog on getting them off the street. Reporting illegal dumping has a quick response as long as you enter the correct location. The only downfall is when there are no houses on a street it doesn’t report it correctly. Other than that, it’s great.
OAK 311 makes connecting with the City of Oakland, California easier than ever. You can quickly report non-emergency issues (such as potholes, graffit...