Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Selco Trade Centres Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Selco’s attempt at an app is nothing short of shocking. While competitors have invested in proper native apps with seamless shopping experiences, fast service, and smooth online ordering for collection or delivery, Selco has taken the cheap route, essentially wrapping a website and calling it an app. The result? Slow, clunky, and utterly frustrating to use. It’s baffling that leadership thinks this is acceptable in 2025. The building materials industry has moved on, and digital convenience is king. Instead of innovating, Selco is stubbornly clinging to physical stores, ignoring the reality that customers expect efficient digital tools to get the job done. This isn’t just a bad app, it’s a symptom of a company refusing to invest where it actually matters. While others race ahead with modern solutions, Selco is sleepwalking towards irrelevance.
There I am at the counter, forgot my selco number but I know it’s on the app, so I log on using Face ID.. but then I have to tick a box to say I’m not a Robot.. and then I have to tick 6 or so pictures that show a motorcycle (well it doesn’t say if it’s the whole motorcycle or the the edge of a wing mirror).. staff getting bored at this point… Then I get whole new set of images only it’s ticking fire hydrants this time.. for the love god.. I’m only buying some skrim.. Gave up.. didn’t get the skrim.. clients ceiling cracked in half.. took me eye out.. now I wear an patch and me Face ID doesn’t recognise me.. can’t log on now even if I wanted to.. which I don’t as per the above. SORT IT AAAT SELCO
Thought they may have updated since last poor reviews... Nope. This has about as much functionality as a website, probably less. Easier to just save a bookmark on your phone to the website. Try again Selco.
The all new Selco App makes it even easier to buy from Selco both online and instore. It’s been designed to make life as easy as possible for tradesp...