Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Townsquare Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was a pretty good app when first released, but it’s gone way downhill since then, especially on an iPad. It’s pretty much unusable with pop-up ads that either take over the entire screen with no way to exit them, or that insist on covering three-fourths of the screen while you try to read a story. The “news” stories have become increasingly banal. The content used to be worth fighting through all the issues with the app, but that’s in the past. That’s too bad because there is certainly a need for a quality local news app in the NH Seacoast.
Wonderful news source
The Seacoast Current app will keep you up to date with real-time local news and information for the Seacoast regions of New Hampshire, Maine and Massa...