Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Lau · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app seems to be designed for people with mild cases. I have a severe "s" curve but the meter only goes to 30°. This does me no good because my curve is past 30. So if my curve increases I will not know because I am already maxed out on the scale. I wish I knew this because I would've kept my money!
I have always been concerned about my spine worsening as I age. now i have an app to check it regularly. Highly recommended for all scoliosis people!
I was recommended this app by my chiropractor to help track my scoliosis... it has been a god send as I can monitor my progress with treatments and see what is best for my spine.
SCOLIOTRACK IS A SAFE AND INNOVATIVE WAY TO TRACK ONE'S SCOLIOSIS CONDITION ◆ Invited to Wall Street Journal 2011 Asia Innovative Awards ◆ Researched...