Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Erste Bank und Sparkassen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Latest update has immediate crash iPhone SE1 iOS 13.6.1 Please fix this
I’m all for MFA. But animations are sluggish and signing is a chore. I wish I could use Authenticator or Authy instead of yet another app.
There is no need for this app to exist at all. They should have used the industry-standard TOTP to implement 2FA. Unfortunatly banks in general and Erste Bank in particular could not implement 2FA and online banking properly even if their life depended on it. Actually it seems to only get from bad to worse. The old online banking was functional, but they replaced it with a garbage SPA that requires Javascript to function and is a total PITA to operate. Old paper TANs were inconvenient, but they worked well, unlike the crappy photodiode-based hardware tokens that replaced them. The hardware tokens were a total usability disaster, but at least they were secure unlike the SMS-based 2FA. And now we get... this garbage. Unless Erste Bank implements a TOTP-based authentication system (that could use *ANY* TOTP-based implementation, including ones based on HSMs or ones running on Linux workstations) they will have lost me as a customer.
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