Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗eGrowcery Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is absolutely horrible. I am constantly going on trying to do a online order and can’t find the items that I’m looking for and it’s simple items that should be there, like today I wanted to get 2% milk, you don’t even have Rouses brand 2% milk on there, that’s insane. Whoever is in control of the app really needs to step up their game. What good is placing an online order if I have to go inside to pick up items that I know you have in the store but they’re not on the app.
I downloaded the app so I could check weekly flyers and specials without having to google every time. I thought it would have the same info as the website, but it doesn’t even show the flyers. It has lists, but I want to be able to scan the flyer without having to scroll through every item. And it doesn’t take you to a home page. The landing page is for starting an order, and you have to begin the process just to get in. It’s could be handy for ordering, but that’s not what I’m interested in. It’s easier just to google the website. I’m probably going to delete the app.
Terrible “search” functionality. You have to put nearly the exact words in to get any results. Tested misspelling words or using symbols numbers (half and half vs 1/2 & 1/2 will give different results). The last thing you search remains in the search bar- you have to delete each character to clear the search between EVERY item. The is no “recently searched” menu. It’s so useless and unprofessional it should be embarrassing to Rouse’s. The developers have obviously little experience in UI. Can’t zoom pics to view labels or nutritional info. Have to go to details to find. So many more issues. So frustrating. For those complaining that the Rouse’s app isn’t at your store, be glad Rouse’s hasn’t taken Instacart out of your store. Trust me, I’d rather pay a small mark up on items than use this crappy app. And… I had $40 in credits with Instacart and a free delivery that I can’t use because Rouse’s didn’t give their customers a date when they were suspending the use of Instacart.
We are the Gulf Coast's largest independent grocer with stores in South Louisiana, Mississippi and Alabama. We're family owned, family run since 1960...