Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Featherweight Games Pty Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super cute and fun game except for all the desperate gotchas the developers put in so, in some twisted logic, you will pay them money in the freemium version of this game. Still you can put up with most of it. My whole family played this game. But the Outback is so bad it ruins it all. We have every biome unlocked, sky and space. But the extinguish 8 flames in one run mission is so hellacious half the family eventually quit and I think I will as well. All the fun sucked out. They throw every dirty trick at you so it is no longer a skill issue, just intense frustration. You put out more fires (even triples!?) than you catch, and when you do there is a rock hidden in the smoke, or *NO* water period, or a bunch of animals standing in the only water, or the kangaroo will jump over every single one. That’s just a partial list. A couple would be fine and just make it challenging, but it’s far too much to enjoy. I’ve only managed to complete two of these missions in scores of attempts. Most other missions take 1-3 tries. Now I’m on my third and I’m done. If this has never been freemium I think it would have been super charming and addictive. The devs clearly put a lot of thought and whimsy into it. Too bad it has that history.
I love this game. Ever since I realized Apple one involved Apple TV and arcade I’ve been coming here to make sure my money isn’t being wasted. And let me tell you I’m not disappointed. This game is truly amazing. Simple concept and not too flashy but there is something about collecting all of these little block creatures that I had me so intrigued I can’t put it down. As amazing a d fun this game is though I do wish for a couple of changes. I noticed a few animals don’t act the way you would think they would. For example the shark eats its prey in the water and the lion can be upgraded to eat anything no matter the size. But the wolf can be upgraded to eat anything? The elephant and the rhino use their mass and its horn to destroy whatever is in its path but the sword fish slams into the clown fish and it crumbles like paper? I am confusion!! I understand the eels lack of shocking of course but the goat can’t ram smaller animals out of the way?
There’s a couple of bugs I’d like to bring notice of. First on is pausing the game and then trying to continue the run. If you do this, often you will just get thrown off your animal as soon as the game resumes. Next one is also getting thrown off of your animal for no apparent reason. Your run will suddenly end and you can see that the game is actually still trying to play as it will count coins but you won’t receive them. I can’t tell you how many good runs I’ve had to just have the game bug out like this and immediately end it. The final bug I’d like to bring notice to is not a gameplay bug. When you run a tour and the tourists show up to your zoo, they will walk through the enclosures. I had a lot of fun playing this game before Apple Arcade added it and I even stopped playing because of the ads. I’m glad it’s on Apple Arcade now just please fix the gameplay junk and make the tourists not walk through everything and maybe touch up the airship animals so they aren’t just npcs walking into the wall lol. Ok thank you for reading much love sick game :)
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