Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RNI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I assume this defeats the purpose of how this particular app is supposed to work as it’s more intended to be “unpredictable” and offer some sort of realistic exaggeration of actual film (which I love!)... I really wish just one thing for this app: that it allowed you to index your favorite looks for later. The heart feature is invaluable, I use it every time. But after rendering and moving onto the next photo, those saved hearts are long gone. Being able to create your own custom filters after randomly generating them would be amazing. Devs - please consider this option!! 2020 Update: Still loving the app and using it every day, still wishing it had the option to save custom presets/filters. Sometimes this app will make the most beautiful amazing filter. Sad part is you’ll never see it again. It’s such a useful piece of software, it really just needs custom presets and it’s golden 👌🏻 June 2020 Update: App is getting stuck every time on render now and will just keep spinning the clock and never save to camera roll. Seems to be a bug. Already tried removing/reinstalling and rebooting device to no avail. ******** EDIT: I’ve discovered that the photo that crashed Flashback is burst. This is my fault obviously as I didn’t realize I was attempting to load a burst for editing, but be forewarned that if you do load a burst it will not render at the end FYI. Problem solved however.
This app is exactly what I’ve been looking for and I was so excited to find it. I absolutely love film, but it can get really expensive, unfortunately. This app creates such realistic grain and that special look with different kinds of film that now I can use it with not only my iPhone photos, but also my DSLR photos (that’s how much I love it). I also love the unexpectedness with the editing. It’s almost like using an instant camera (something I’m also a huge fan of!). I love being able to love an edit and also being able to just click through while the app does its thing. I’m very happy I spent the money on this!
This app provides some of the happy accidents that result from shooting with film and using photo chemicals to produce images, while allowing the tweaks we have come to anticipate in digital photo apps. The requests I see to save presets are understandable, but I enjoy the element of surprise when applying these films to my images. Do note: this (to my knowledge) is only for images on your device; it is not a camera. I find that actually to be a plus - just one way to make the app more streamlined and intentional in purpose: fun and joy in beauty and surprise.
This app is a pretty scientific experiment in deep photo editing. At RNI we wanted to make our photos look more special with less effort and more fun...