Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ravinia Festival · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the idea of the app but am mystified by the absence of relevant information. I should be able to go to the app and see what time parking and the gates open, for example. If we’re going to be forced to download the app and create an account just to get tickets to shows, then please make it worth our while and create an app that’s useful and easy to use (super glitchy when I try to access tickets). Also, and a bit separately, not sure I understand the rationale behind withholding tickets until the week of the show. I buy tickets on Ticketmaster and other sites and in most cases, they’re available to me immediately. That should be the case with Ravinia as well.
It didn’t work at first. It keep telling me all my new passwords i put in weren’t working but I just tried again the next day after deleting and reloading the app and then it worked. Maybe I was doing something wrong. I still prefer a paper ticket as I know me and many people are not tech savvy and may not have access to this technology. Now I just have to pray I can get the app open and working on the day of concert. This is way too much anxiety for me. I probably won’t be going to another concert again because of those. Us older people are really not ready for this paperless new world.
The app has a very polished look and easily allows you to buy tickets and save events to a wish list. However, there is no way to sort or filter the events by genre or venue. Clicking on an event gives you no description other than how many days remain until the concert - none of the information about the artist or event you find on the Ravinia website.
Welcome to the brand new app for Ravinia Festival Access and transfer your tickets for upcoming events, browse our event listings and easily purchase...