Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Raisin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Did you know that they only show locations that carry 30% or more of wine that has gone through THEIR PERSONAL verification process? Based on my experience of the process these are the people who have paid to jump to the front of the line. So the super small 100% natural winemakers don’t have the opportunity to benefit from visibility on this platform even though they absolutely meet their criteria. Additionally, Winemakers that don’t see the benefit of paying an app to verify their practices are also not listed despite being 100% within Raisin’s criteria. Don’t be fooled into thinking that the wines they list are the only natural wines on the market or that the stores listed are the only stores that carry a significant amount of natural wine.
Raisin is *the* go-to app for us. Before we plan a vacation, we look at cities that have numerous places on Raisin. Raisin has helped us find some of the best natural wine + dining experiences we’ve ever had. Will not stop talking about it and encouraging others to download it! My only criticism, I wish it was easier to “suggest” places that aren’t on the app. Sometimes we stumble upon hidden gems that should be on Raisin. It requires you to submit photos and other evidence, which is cumbersome.
I’ve been working in the Wine industry for over 5 years now and i’ve been following, enjoying and working with natural wines since the beginning. This is the only app fully dedicated to the true natural wine world. You can find uncountable places of all sorts (bars, restaurants, stores) and it also gives you a great idea of wines that are being produced out there and might not be available to you in the area you live. I love it and highly recommend!
EAT & DRINK LIKE A LOCAL, ANYWHERE IN THE WORLD! Raisin is your guide to discovering artisanal, seasonal, local, and often organic cuisine, prepared...