Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LKQ · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to be somewhat usable, as in when you clicked on a notification from PYP, it would lead you to the vehicle that just arrived on the lot, etc. For months now that same notification leads you to a broken “alerts” page that says “something went wrong…” For several years i used to receive doubled notifications, but I would rather have that than whatever this mess of an app is now. Notifications are the only thing that ever made this app worth downloading. There are probably a dozen or more times where sign in issues and notifications being broken have kept me from coming to the yard. Please return the app to being somewhat usable again. Also, it really bugs me that the app doesn’t work AT ALL if you take a trip outside of the US. Sometimes a car will show up in the lot with parts for a family member’s vehicle but I have no way to view it…
How can someone slap such a mess together and call it an app? This miserable failure of a website and software is also the exact system that the employees are stuck with using, and I feel sorry for their pitiful experience in having to even look at this dumpster fire for more than 5 minutes. This company is a sham. Best I can say that you can hope for is there is a list of cars on site. Beyond that, it’s pretty much just luck - including actually locating the vehicle in the lot. The parts search is useless. The photos might clue you in, but only pertaining to the condition of the car when it was brought in. The so-called garage doesn’t seem to save the detail you enter. There doesn’t appear to be any way to notify you if a matching car or part is added to inventory. This company was actually better in the 90s when all you had to do was call the yard (something which you no longer can do) and ask them if they have the car you need. Chances were good that they could even tell you if your part was available. They had terrific pricing and didn’t nickel and dime you for every nut. Now they are sold out to some half witted Middle East shell corporation.
When you open this app on an iPhone to search for inventory at the yard your app on an iPhone goes to a white screen and freezes up. This has happened on my last two iPhones requiring person to use a web browser on your iPhone. This has been going on for about a year that I can remember and is frustrating because you’ve jacked prices up as high you’d think that you would invest in basic tools and encourage customers to find the part you need. LKQ probably is giving its extra profits to its overpaid Executives who couldn’t execute a business plan if their lives depended on it!
Rev up your automotive experience with the Pick Your Part Garage app, the most important tool in your toolbox. This ultimate companion empowers you to...