Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tap Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is free for download, and then upon launching the first screens it says “free” to continue with no mention of trial period. Upon entering the iPhone App Store purchase verification, this is the first time it mentions it is not free, but instead a 3 day free trial with $29 recurring monthly fee. Which is about $360 per year. Clearly they are hoping you won’t notice that and click through it so they can start charging you and hopefully you won’t notice it on your credit card statements. Ugh, this pains me... because maybe it is otherwise a good app? Who knows.. It’s not worth $360 a year to me.
This will be handy on my MTB rides. As an older ride, I like to limit my heart rate doing strenuous exercise. I want to mention that the app load from the store is concerning because a message appeared that indicated I would be billed. All indications are that this is a free app so some confusion there.
Downloaded the free app only to find out it’s a limited time free trial and to continue using I would be charged to my iTunes account each month to continue using. If you don’t read the teams of use, you could just tap continue and never know you would be charged!!! It’s not free if you have to pay later! Don’t advertise as free if it’s not truly free!!! I hate it when apps do that!
It’s safe, quick, easy to use, and most importantly, accurate. This heart rate monitor has everything you need to change your health and fitness for t...