Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jeff Gardanier · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I remember when the Nintendo 3DS introduced a feature called street pass where if two 3DS consoles came within close enough proximity, they would exchange miis and sometimes other game data (like Mario kart 7 time trials ghosts) and you could go play games with the other persons mii. I love that someone has applied this concept to networking and made it a little more practical. Maybe in the future they could even consider adding games like those on 3ds mii Plaza
The idea is amazing and I like the format. I’m excited to see where this is in a few weeks. (Loses a star because when you view an event, it’s difficult if it’s even possible to go back to other pages. Also it’d be nice to see who posts the events.)
Jake Gardanier has done it! What an awesome app, my favorite by far!
Proximity lets you instantly discover and connect with people within 100 yards of you. Whether you’re on campus, at an event, or exploring your city,...
| Name | Price | Type |
|---|---|---|
| Premium (Monthly) | $4.99 | Monthly |
| Premium (Annual) | $39.99 | Yearly |