Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Portland Press Herald · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Maine is fortunate to have a newspaper network as strong as we do, especially as we in greater Portland have in the Press Herald. Nevertheless, we need to hold our local paper to high standards. Like many papers across the USA, this paper is still not what it was years ago. Let’s work to make it as strong, and as essential to our community, as possible!
I subscribe to the press herald on line because like today, my physical paper copy hasn’t arrived yet, and it is 9AM on Sunday morning. It is not uncommon to leave for work during the week, unable to read the paper paper because it arrived later or never. I may be old school, but I prefer the crinkle of the page and seeing what news is above or below the fold over a digital, scrollable version. This may be a first world problem, but I do believe that the framers of our Constitution saw a free press as fundamental to our democracy. Yes, there are particular challenges to producing newspapers in this day and age. I for one, wish it could be reliably delivered.
I love the app. However, when I tap a headline on the main page, it frequently brings up the article just above the one I want. The error occurs roughly half the number of times I use the app, and it has persisted for months. I’ve carefully watched while testing the problem, and can rule out inaccurate tapping. Even when I clearly tap near the bottom of the chosen headline, the article above comes up instead. This error has only been noticed on the app’s default main page and I’ve never seen it occur on other iPhone apps.
The Portland Press Herald app publishes Maine news, sports, politics, business and lifestyle headlines throughout the day, from the editors of the sta...