Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Popit MedTech · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Popit has a great UI and generally is simple to use. The user experience flow has one major oversight: you can’t go back and edit a day. I like to hit “snooze” on the reminders a couple times, but then will forgot to check the pill as taken when I do get up to finally take it. Then, if even a couple hours go by, you’re forever unable to mark the dose as actually taken on-time (or at all, for that matter). Really quite frustrating. Maybe this app is intended for accountability, but this is a very poor approach if so: I’d just smack the “Mark as Taken” button the moment the alert fires and have perfect attendance and zero pills actually taken. This probably has to do with the auto-detection in their hardware component, but that’s also just an excuse if so: let users decide during setup or default to “editable” mode if we don’t have the hardware attached. Overall, this will lower adherence for me. Adherence issues come up for many reasons, but chief among them is forgetfulness. That means forgetfulness in to places when you have a tracking app.
I just received my device so I haven’t tested it yet, but I thought you should include a link within the app to order a new/additional Pop it device should the one I have ever stop working, or if I decide I want another, or for people who are new to the app to purchase their devices.
Popit Medication Reminder is the best free clinically proven pill & medication reminder app. It helps you stay on top of your health. Developed toget...