Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Devin Morgan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Shows what happens when you open up the ability to create to everyone. Finally someone has come up with something different than just matching games.
This game reminds me of when the iPhone and iPod touch first came out. Develops would create apps and games that used the software and features from your phone to do really cool things. Remember the candle game? You would blow out the candle thanks to the phone haptics! Well this game takes advantage of the iPhones touch screen to provide a really intuitive and responsive experience that is engaging and fun! Support black owned everything - businesses, producers, developers, and more!
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