Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dots Consulting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Routinely there is something wrong with the app. I hope they aren’t actually paying someone to provide this service. Credit card payments now come up saying Invalid Amount despite every line item showing an accurate number. Archaic and not user friendly unless that is the point.
I love pizzaness! We order from them regularly. It’s super bowl Sunday and I’m trying to order pizzas early. I try to see if I have any rewards and the app tells me that no account exists with my email address. No problem; maybe I made a mistake. When I tried to create an account it tells me I already have an account. I...just want to buy some pizzas. Their website is just as ghetto as the app. 🤦🏾♀️
The official mobile app for Pizzaness is here. An easier way of ordering Absolute Goodness right at your fingertips! You can see all of our online spe...